ADIDAS
Phase Luxe, blends modern luxury with everyday function. It’s designed for a multi-generational audience — from Gen X who prefer a clean, timeless look, to Millennials and Gen Z who appreciate craftsmanship and detail, and younger Gen Z who value versatile, uniform-style pieces they can wear every day
The moodboard combines luxury heritage and sportswear style. I looked at Hermes men’s caps, the elegance of Porsche’s leather jackets, and Adidas Originals sneakers styled in a lifestyle setting. The color palette is red, tan, black, and green — classic tones with a bold edge. I chose materials like black faux leather for a premium look and feel. The goal was to create pieces that look elevated but still work for an on-the-go lifestyle
Competitor research and silhouette exploration for the bag and cap, inspired by leading luxury and sportswear brands. Designed for the Future Informed Customer, who values premium craftsmanship, refined aesthetics, and timeless functionality.
The Phase Luxe Duffel is a mid-size carry-all made for both daily use and short travel. It’s minimal on purpose — so it’s quick to access and easy to pair with different looks.
The Heritage Hat is a light-structured 5-panel cap with a slightly preserved brim. It features chainstitch embroidery inspired by traditional craftsmanship. The tan and white color blocking gives it a clean, classic look that works across seasons. It’s designed to feel premium, but wearable for everyday activities
